The Business
A family-owned home goods store in Colorado occupied 8,000 square feet in a busy shopping center. The store employed 12 people and generated approximately $2.1M in annual revenue. They had operated for nine years with a clean claims history.
The owner had a Business Owner's Policy (BOP) with $300K per-occurrence general liability limits — the minimum required by the shopping center's lease. The BOP also included $150K in business personal property coverage and $50K in business income coverage.
The Problem
On a rainy Saturday — the store's busiest day — a customer slipped on water tracked in from the parking lot near the entrance. The customer, a 62-year-old woman, fell and fractured her hip, requiring surgery and four months of physical therapy.
The customer's attorney filed a premises liability lawsuit alleging the store failed to maintain safe conditions by not placing wet floor signs or absorbent mats near the entrance during rain. The claim: $145,000 in medical expenses, $60,000 in lost wages (the customer owned a small business), and $85,000 in pain and suffering. Total: $290,000.
The store's $300K BOP limit would technically cover the settlement — but after legal defense costs (estimated at $45,000–$65,000), the policy limits would be exhausted. Defense costs eroded the per-occurrence limit, meaning the store owner would be personally liable for any amount over $300K.
The Coverage Solution
When we reviewed this store's coverage, we identified two problems. First, the $300K GL limit was dangerously low for a retail store with 200+ daily visitors. We increased it to $1M per occurrence / $2M aggregate. Second, the BOP's defense costs were 'inside the limits' — meaning every dollar spent on lawyers reduced the amount available for settlement.
We moved the store to a carrier offering 'defense outside limits' and added a $1M umbrella policy. We also added employment practices liability (EPLI) coverage, which the previous policy lacked entirely — a significant gap for any employer with 12+ staff.
The Outcome
The case settled for $245,000. Legal defense costs were $52,000. Under the old policy, the store owner would have been $47,000 out of pocket (settlement + defense exceeding the $300K limit). Under the new policy, the $245K settlement and $52K in defense costs were fully covered with room to spare.
The premium increase from the old BOP ($3,200/yr) to the enhanced package ($6,800/yr) was $3,600 per year. The owner avoided $47,000 in personal liability — a 13x return on the first year's premium increase alone.
$297K total claim covered — avoided $47K personal liability
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